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CSR

InterContinental Hotels & Resorts believe we have a responsibility to respect the nature, heritage and communities our hotels reside in and is pleased to be working in partnership with National Geographic Center for Sustainable Destinations.

Created by the Research, Conservation, and Exploration Division of National Geographic Mission Programs, Center for Sustainable Destinations (CSD) programmes are dedicated to protecting the world’s distinctive places through wisely managed tourism and enlightened destination stewardship.

The core strategy for achieving this mission is geotourism, defined as tourism that sustains or enhances the geographical character of a place - its environment, culture, aesthetics, heritage, and the well-being of its residents. To further this mission, National Geographic departments - Maps, Traveller, Digital Media, Advertising, and several others - collaborate on CSD projects and programmes with allied organizations, both global and local.

By engaging tourism bureaus, governments, travel companies, tourism specialists, conservation and preservation groups - along with residents and travellers themselves - these collaborative projects help develop and disseminate information that promotes a sustainable, beneficial approach.

Learn more at http://travel.nationalgeographic.com/travel/sustainable/index.html.

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